Love is on a budget in 2012. A new survey by Visa Inc. finds that Americans will spend less
on Valentine’s Day gifts, flowers, dining and other items this year. Americans plan on spending
$117 this Valentine’s Day, down 3% from $121 in 2011. The survey indicates women are spending 14% less on their Valentines $87 in 2012 compared to $101 in 2011. Men are actually planing on spending more this year, $149 compared to $140 in 2011---an increase of 6%.
There are lots of meaningful ways to say I Love You to your Valentine, that don't put a punch to the wallet.